Effects of Binge Drinking on College Students - 600 Words

According to Veronica Harper’s Effects of Binge Drinking on College Students College students are more likely to consume alcohol more than people of the same age who are not attending college. Almost half of the college students that consume alcohol are considered binge drinkers (Five drinks in a row at one sitting for a man and four drinks in a row at one sitting for women). Many students believe the use of alcohol is a big part of the college experience, thus can be concluded that the college atmosphere may influence and nurture increased alcohol consumption. The amount of alcohol the student drinks varies according to their age, where they live, and with whom they associate (Harper). As stated in the article, if students begin†¦show more content†¦Personal reasons such as lack of interest in the course subject, higher academic difficulty in college as compared to high school, or dislike of a professor can also affect class performance and are not necessarily associ ated with alcohol consumption. The Reflection of Grades and Use of Alcohol among College Students A study conducted at the University of Berkeley shows the conversion of 1, 250 students in high school becoming a college student at Berkeley into their junior year as stated in this article. They were each given a survey to put them into categories and estimate a cumulative GPA compared to their high school GPA. These students were asked if they encountered any alcohol related problems such as missing a class, falling behind in schoolwork, performing poorly on a test, having a hangover, getting in trouble with the police or campus authorities. As expected, high school GPA was positively associated with college GPA. However, opposing to the popular beliefs, GPA was based on environmental variables and not restricted by the students overall use of alcohol. Other studies shave proved that becoming alcohol reliant has an effect on how long a person is willing to keep up with their educatio nal efforts, but without directly affecting an individual’s GPA. (Elicholty) Bucknell University A study was conducted at Bucknell University. The Core Alcohol study concluded that heavy drinkers are more likely to obtain poorShow MoreRelatedThe Effects Of Binge Drinking On College Students1290 Words   |  6 Pagescommunicating the evidence that comes from alcoholic abuse in college students. The academic environment has its impact on the undergraduate student at some point or another, it is to some the only way to have fun, unknowingly the impact of binge drinking on their life can negatively affect their future while jeopardizing their career goals at the same time this type of substance abuse is negative. â€Å"The highest ratio of binge drinking can be found on college campuses† (Wechsler and Austin, 1998). There is aRead MoreThe Effects Of Binge Drinking On College Students1139 Words   |  5 PagesThe Effects of Binge Drinking in College Students Binge drinking is when a person has more than four drinks, if female and five if male, in one sitting. While researching texts written about the negative effects of binge drinking in college students, I found articles and scholarly journals written by specialists in this specific field of study. These authors mainly focus on the fact that excessive binge drinking is detrimental to the quality of life and can alter your state of health in a negativeRead MoreThe Effects Of Binge Drinking On College Students Essay1697 Words   |  7 Pagesfor society, and college students are no exception to this problem, especially when it comes to binge drinking. Binge drinking is classified at 5 or more drinks for men or 4 or more drinks for women within 2 hours. According to a study by Ikes, â€Å"more than 40% of college students have engaged in heavy episodic drinking (HED)† or binge drinking (find pg number) and â€Å"19% engage in frequent binge drinking† (Iconis 243). There are very large implications for college students drinking this much alcoholRead MoreThe Effects Of Binge Drinking On College Students Essay825 Words   |  4 PagesBinge Drinking would have various of ways to define what in reality means. As for college students would define it as a way to drink non-stop, just for fun, or excessively drinking until drunk. Binge drinking can be interpreted in a scientific form, like NIAAA defines binge drinking as a pattern of drinking that brings blood alcohol concentration (BAC) levels to 0.08 g/dL. This typically occurs after 4 drinks for women and 5 drinks for men—in about 2 hours. (National Institute on Alcohol AbuseRead MoreThe Effects Of Binge Drinking On College Students849 Words   |  4 PagesCollege is arguably the single most important transition in an individual’s live which they experience many forms of peer pressure and specific growth patterns. Those individuals fortunate enough to pay for their studies are able to further education far and wide across the globe, not while coming at the cost of many positives stringing some negative. With increased peer pressure and opportunity, some are introduced to a parent’s worst nightmare that being the cause and effects of binge drinkingRead MoreEffects Of Binge Drinking On College Students Essay968 Words   |  4 PagesHenry Wechsler in Getting Serious about Eradicating Binge Drinking, stresses how modern college students think that binge drinking is a norm in college life. I agree with Wechsler that the modern college student thinks binge drinking is normal. In High School, people would binge drink on a regular basis, and that eventually carried over into collegiate life. After being in college for about a month now, I realized that every night students binge drink either at bars, fraternity houses, or tailgatesRead MoreBinge Drinking Among College Students And Its Implications On The Society1462 Words   |  6 PagesBinge Drinking among College Stu dents and Its Implications on the Society Binge drinking is a term used to describe a situation where women drink more than 4 bottles of alcohol in a row and men drink 5 or more bottles of alcohol in a row. It is taking too much alcohol in a short period. Alcohol is a substance that gradually produces an addiction in the body. Many college students use alcohol in recreational activities and parties. The alcohol gradually leads to addiction and causes a decline in theirRead MoreBinge Drinking On College Campuses1459 Words   |  6 PagesMr. Paul October 28, 2014 Binge Drinking On College Campuses Over the past few years, there has been this big debate about whether the drinking age should be lowered to 18 or if it should stay at 21. Those in favor of lowering the drinking age to 18 argue that someone who is old enough to serve their country should be allowed to have a drink. Those who are in favor of keeping the minimum legal drinking age at 21 because of consequences regarding psychological developmentRead MoreCause Effect of Binge Drinking Essay1247 Words   |  5 Pagesunplanned sexual activity all have in common? They are all frequent results of binge drinking by college students. On a typical Friday or Saturday night you can find the average college student out drinking and having fun. Normally partying with friends at a party, bar, or club; most of these college students are underage consuming excessive amounts of alcohol, or as its better known, â€Å"binge drinking.†The term binge drinking is defined as the consumption of five or more drinks in a row by men and fourRead MoreAccording To â€Å"College Drinking,† Almost Two Out Of Three1388 Words   |  6 PagesAccording to â€Å"College Drinking,† almost two out of three college students engage in binge drinking. Binge drinking is a pattern of drinking that brings blood alcohol concentration (BAC) levels to 0.08 g/dL or higher (â€Å"College Drinking†). Many parents, guardians, and psychologists believe that college students binge drink because they think drinking is an integral part of their higher education. Similar to peer pressure, college students drink because the rest of the student body drinks. Furthermore

Social Network Marketing Its Effectiveness Free Essays

Introduction The objective of this review is to explore what the research says about social network marketing and its effectiveness. The first wave of internet revolution (web 1. 0) brought consumers e-commerce. We will write a custom essay sample on Social Network Marketing Its Effectiveness or any similar topic only for you Order Now The second wave, Web 2. 0 evolved into a much robust and interactive experience, allowing consumers to participate and share information effectively, Social network media such as Facebook, Tweeters, etc. have grown rapidly. Users are not only teens but also adults. The popularity of smartphones, hand-held tablet computers, computer notebooks also help the increase in popularity of using these sites. For instance, social net work media have replaced e-mails to become the most popular communication tools. To marketing practitioners, this wave of digital revolution cannot be ignored. More than that Web 2. 0 enable consumers to generate content and share. This change is totally different from conventional marketing, in which firms generate content or messages to bombard users and potential users (such as advertising). It is now not a question of whether a company should use digital media, but how they can maximize the benefit from the rise of these new media network. It may not mean that conventional marketing tools such as advertising will be replaced overnight, but social network media should be able to synergize conventional promotional tools. Thus, naturally the question of tracking and measuring social network media and its ROI will be asked, which will be addressed in this paper. The use of social network media in consumer marketing is well established. Its application in education, healthcare, and also in pharmaceutical promotion are also explored. Word of Mouth Marketing To begin with, the concept of word of mouth marketing is explored. Marketers recognized that the conversations among customers are powerful influence of product adoptions (Ryan and Gross 1943; Rogers 1962). Traditionally, marketers develop message to influence selective consumers (who may be early users) and these consumers help propagate the product message to other consumers. More sophisticated marketers will identify influencers in the group of potential consumers (or opinion leaders) and influence them. Thereafter, these opinion leaders can help propagate marketers’ message to other consumers. In web 2. 0 err, consumers will participate in the whole marketing communication process. They will coproduce content to be shared in their chosen network. Hence, Word of Mouth model has evolved from a consumer-to-consumer process in the past to a opinion leader to consumer model, and most recently, a network coproduction model (Figure 1. ) Marketers do not only influence the selective consumers (opinion leaders) in the launch phase, but also have to monitor the process of consumer to consumer messaging. The coproduction model of word of mouth marketing is further depicted by Adrian Palmer and Nicole Koenig-Lewis. In their article â€Å"An experiential, social network-based approach to direct marketing†, the authors proposed a framework of 3 elements of the social network environment – the seller, the customer and the community (Figure 2). In this model, the traditional interface for direct marketings has been between the seller and the customers, represented by the hatched area. With the introduction of the community element, the customer interacts with self-selected communities. Sellers need to interact with selected communities to achieve a variety of benefits, including spreading of positive word of mouth and gathering information about buyers’ needs and preferences. The challenge is how to balance the interest of the sellers, the customers and the community, and this is represented in the overlapping area of the 3 circles. Figure 2. Direct marketing in a social network Success Factors for Social Network Sites Shu-Chuan Chu and Yoojung Kim studied the determinants of consumer engagement in social networking sites (Chu Kim 2011). Based on literature review, the authors identifies 5 determinants – tie strength, homophily, trust, normative and informational interpersonal influence as important antecedent to eWOM behavior in SNSs. Tie Strength Tie strength refers to â€Å"the potency of the bond between members of a network† (Mittal et al. 2008, p. 196). Example of strong tie strength is family members, whereas weak tie strength is colleagues. Strong tie were more likely to be activated for the flow of referral behavior. The hypothesis is that SNS users’ perceived tie strength with their contacts is positively related to their engagement n eWOM behaviors in SNSs. Homophily Homophily refers to the degree to which individuals who interact with one another are congruent or similar in certain attributes (Rogers Bhowmik 1970). The assumption is that people with simailar characteristics, such as age character may come together to form community. Hence, the hypothesis is that SNS users’ perceived homophily with their contacts is positively related to their engagement in eWOM behaviours in SNSs. Trust Trust is defined as ‘a willingness to rely on an exchange partner in whom one has confidence’ (Moorman et al. 1993, p. 82). In todays popular SNS, users share information with their own real network and thus, significantly increase the level of trust. Therefore, the hypothesis is SNS users’ perceived trust in their contacts is positively related to their engagement in eWOM behaviors in SNSs. Normative influence Normative influence refers to the tendency to conform to the expectations of others. It affects attitudes, norms and values (Burnkrant Cousineau 1975). The hypothesis is that SNS users’ susceptibility to normative influences is positively related to their engagement in eWOM behaviors in SNSs. Informational influence Informational influences, on the other and, denote the tendency to accept information from knowledgeable others and be guided in product, brand and store search (Bearden et al. 1989; Deutsch Gerard 1955). The hypothesis is that SNS users’ susceptibility to informational influences is positively related to their engagement in eWOM behaviors in SNSs. These factors were tested in an on-line survey of the college students on their 3 operationalized engagement: opinion seeking, opinion giving and opinion passing. The findings of the study are: Tie strength is positively associated with eWOM behavior. On the other hand, a negative relationship was found between homophily and eWOM in SNSs. Trust is found to be positively impact engagement with eWOM. Normative and informational influences are important for the engagement, but informational influence in opinion giving is not determined. Implications: The results from this study suggest that advertisers must take social relationship factors into account and develop personalized marketing communications strategies to fulfil SNS users’ needs. Insight into Network Co-production of Product Messaging That marketers may not have full control in the product messaging in social etwork marketing, Kozinets, de Valck, Woinicki Wilner studied a mobile phone launch campaign using social network media (blogs) (Kozinets, de Valck, Woinicki Wilner 2010). 83 bloggers were seeded with a new mobile phone and their blogs were monitored for 6 months. The bloggers were selected based on their traffic on their blogs. There is no obligation for the bloggers to write or not write. This study gave detailed analysis of the posts and provide good insight and lessons learnt from a commercial program used in social network media. The study found that bloggers can be categorized based on their character style. For instance, in the study at least 4 types are identified, 1. citizen journalist, 2. loving mother, 3. satirical exhibitionist, and 4. the making-ends-meet professional blogger. Four narrative strategies are identified (Figure 3) – evaluation, embracing, endorsement and explanation. Which strategy to be adopted depends on the blogger’s character, the governing norm in the community and the commercial element in the WOMM. The study found that the motivation for consumers to participate in the co-production of WOM are more complex and culturally embeded, shaped by communal interests and communicative orientations and charged with moral hazard. WOM communicators demonstrate their need to balance inherent commercial-communal tensions while being consistent with the character elements of their ongoing narratives. It is also found that WOMM message and their attendant meanings will be altered by communicators in ways taht are attuned to a range of different individual and communal factors. The managerial implications from the study are the followings. Firstly, managers should pay attention to not only the quantity (so-called amplification by advertising professional), but also quality of the consumer-generated messages. Secondly, consumers that play the role of communicators should be further explored, classified and devloped. Thirdly, managers should proactively explore the norms assococaited with the communication network. Marketer also need to rethink whether some degree of control must be imposed in a WOM campaign. For instance, in the current study, that bloggers are free to write and even disclose their relationship with the firm can generate negative WOM and distrust in the community. More important this study also suggests that managers have an opportunity to encoruage particular narrative stategies that may be ideal for their product. Figure 3 Social Network Marketing vs Traditional Marketing? Studies shown that social network marketing (word of mouth marketing) and traditional marketing work synergistically (Onishi Manchanda 2012; Trusov, Bucklin Pauwels 2008). In a Japanese study, how blogs and advertising interact during product launch in movie and cell phone categories were studied. The study found that advertising will stimulate blogging activities during product pre-launch, and effect is less apparent post launch (Onishi Manchanda 2012). In another study (Trusov, Bucklin Pauwels 2008), electronic word of mouth (eWOM) programs of a social network site were compared with PR programs (media appearance and Events) in terms of the effectiveness in generating new sign-ups. The founding is that eWOM is more effective than media appearance and events. However, it is also observed that eWOM and PR work synergistically. The studies also showed that blogging and eWOM effects are more long-lasting. The effectiveness of Social Media Marketing In the article by Hoffman and Fodor (Hoffman Fodor 2010), the authors attempted to address the ROI metric of social network marketing. As social network sites are now easily measured by search of your brand’s blogs or data mining, quantative measurement seems to be ppssible. Some people may want a simple direct short term sales against direct costs. The authors caution whether this is a suitabke measurement of social network effectiveness. Nevertheless, we know that Social network marketing can substituted traditional marketing. As traditional marketing such as TV advertising is expensive, by allocating a certain amount of promotional budget to digital marketing can definitely reduce cost and achieve more or less same results. Another benefit of social network marketing is the improvement of market research by direct communicating with users and thus, significantly saving the amount of market research costs. To meaningfully measure ROI of social media marketing, the authors suggest to begin with identifying the objectives of a particular social marketing campaign in order to take into consideration of different nature of social network media (figure 4). In short, brand awareness, brand engagement and word of mouth effect can be measured. Figure 4 References: Donna L. Hoffman, Marek Fodor 2010. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review 52,1(Fall): 41-49. Fue Zeng, Li Huang, Wenyu Dou 2009. Journal of Interactive Advertising 10,1: 1-13. Hirishi Onishi, Puneet Manchanda 2012. Marketing activity, blogging and sales. Intern. J. of Research in Marketing 29: 221-234. Shu-Chuan Chu, Yoojung Kim 2011, Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites, International Journal of Advertising 30,1: 47-75. Robert V Kozinets, Kristine de Valck, Andrea C Wojnick and Sarah JS Wilner 2010, Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities, Journal of Marketing, 74 (March): 71-89. Louise Kelly, Garyle and Judy Drennan 2010, Avoidance of Advertising in Social Networking sites: the Teenage Perspective, Journal of Interactive Advertising, 10, 25(Spring): pp. 16-27. 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Model Strategic Marketing Decision Premises â€Myassignmenthelp.Com

Question: Discuss About The Model Strategic Marketing Decision Premises? Answer: Introduction The main rationale behind developing a marketing plan of Clean Force Property Service is to provide with a specific path in marketing. Clean Force Property has a responsibility of rightly cleaning the cities. It includes a wide market and aim consequently to gain market capacity. The marketing goal of the company is to align the broader company objectives. The marketing plan emphasizes on the diverse strategies to increase their customer base. The overall purpose is to acquire marketing share, rising customer consciousness, and building a favourable business image in relation with the marketing planning (Agic, et al 2016). Considering the existing market potential, Clean Force has a customer base in excess of 130 public, private and community sector business services. The already assigned roles allow them in keeping a track of their milestones and communicate with the teams. This eventually helps in managing the expectation of people associated with the organization. Clean Force Prop erty Services serves the metropolitan Melbourne(Clean Force Property Services.2017).They are responsible for cleaning over 100 building in metropolitan Melbourne. There experts are handling the factories, offices, vacated premises and residential (Brightenserv.com.au, 2017). The aim of the report is to analyse the marketing objectives of Clean force Property Services. The marketing plan emphasizes on the diverse strategies to increase their customer base. A product lifecycle analysis helps in understanding the product life and how it affects it. BCG matrix and Ansoff matrix helps in analysing the marketing objective of the company and thereby allows in managing the results in an effective way. These tools are important for analysing the objectives of the company in managing the desired objectives (Broadlex.com.au.2017). Situation analysis The situational analysis put forward the situation that allow in comparing the current situation with the upcoming situation. The purpose of this plan is to manage the current operating conditions. This helps in effective branding process for future market possibilities. This helps in future market expansion and implement an effective strategies (Burford Chan, 2017). A product (or brand or company) lifecycle analysis (PLC) Clean Force Property is committed to provide with a high quality commercial services by meeting the expectations of the customers. They are providing with a friendly cleaning advice. In order to understand the product life cycle, it is recommended to understand the purpose provided by the product. All products go through five stages of the product life cycle (Chaneta, 2014). These stages are as follows: Development, introduction, growth, maturity and decline. Significance In the first stage, the product is been introduced in the market through price skimming or market penetration strategy. The company may use price skimming to evoke product development and advertising costs. The process of Price skimming includes introducing the product at a high price. In such a situation, the customer will buy the product at a high price because no one else offers it. In this way the company can manage the large market. This is a process through which they are able to manage have a chance to introduce their products. The manager working in the company can come up with the extremely low pricing policies in order to grow in market (Doyle, Armenakyan, 2014). Identification Success of the product leads to an exceptional growth. In the initial year the Sales will be extremely high, and the consumers will turn out to be conscious of the product through advertising and promotions. Furthermore, this will increase the market share in order to gain market competencies (Dumitru Caescu, 2013). Function This process helps in managing the function that will come at a time when product sales will persist to amplify, sales. A product can only gain market efficiency if it adopts the effective challenges. It is the last part of a product cycle where the product reaches maturity stage. In this stage the Profits will be more during the maturity stage and the competition will be higher due to entrance of other market players. This will result into a need to lower its prices to gain market efficiency. The Increasing market share is priority during the maturity stage is normally requires discounting (Hildmann Vossebein, 2015). Effects The effects of the changes in the process allow in managing the sales for a particular time-period leading to decline after a saturation point. Clean Force has numerous choices in order to gain competencies: The process of product cycle will allow in Maintaining the product, or stop marketing in order to manage the product. In this way the company will likely to continue selling the product, at a reduced price. There are customers who will buy the product at a lower price with new technology. In this way there are possibilities that the Company will eliminate unprofitable channels in order to manage the effect. Considerations The purpose is to manage the competition from the weaker competitors. The external consideration is important for withdrawal from the market during the decline stage. At this stage, the product life cycle, is not outmoded. This process is important for extending the product life cycle by finding new uses or markets for products. There marketing strategies involve development of a comprehensive plan by focusing over the competitive pricing with high quality of cleaning standard (Kashmiri Mahajan, 2014). A BCG matrix Boston Consulting Group (BCG) Matrix is a four celled matrix. It examines different businesses in its portfolio and related market share and industry growth rates. These two dimensional are used for analysis of SBUs (Strategic Business Units). Or one can say that, it is a relative analysis of business potential and the evaluation of environment (Kitchen Burgmann, 2015). As per the matrix, the business can be classified as high or low depending on the industry growth rate and relative market share. The analysis helps in measuring each SBU. These dimension of business strength, and a relative market share, is indicated by market dominance. Moreover, the key theory underlines the existence of a market share to be achieved due to overall cost leadership (Kozlenkova, Samaha Palmatier, 2014). An Ansoff analysis TheMatrixis used as astrategic planningtool to provide with a framework for future growth and development of the product. This section provides information related to the growth, penetration and market development strategies. These strategies are important for managing the function in the most appropriate way. Growth strategies In the beginning the main purpose is to grow in a diversified way. This will help in promoting the interest of the brand and help in product-marketstrategy as "a joint statement of a product line and the equivalent set of mission. Each and every individual in the team is assigned with a responsibility. The already assigned roles allow them in keeping a track of their milestones and communicate with the teams. Growth is important for a business organization in dealing with tasks. It provides with a wide view to manage the organizational goals (Kumar, Sharma Gupta, 2017). Market penetration The best way to gain competencies is through market penetration in order to gain competitiveness in the market. At this stage, the brand will grow in the existing market by expanding the business. They can moreover focus on expanding market share by developing an effective market penetration strategy. This is based on the existing market and new market. The increasing market scope has a market potential to accomplish the desired task. (Lee, Lee, Lee Lim, 2013). Market development In coming years the company can manage to diversify its functions into the other market. By adopting this strategy, it is possible for the brand to gain market competiveness. These strategies are important on a long term. All these services can be accomplished with the help of (i) Different customer segments, Industrial buyers for a good, new areas or regions about of the country and foreign markets. All these strategies will ultimately help in gaining market competitiveness. A brand can only gain competitiveness by developing effective market development strategies. All these strategies are important for managing the market in the most effective way (Miles, et al 2016). Inproduct developmentstrategy, a company has to come up with new products and services to achieve consistent growth (Miles, et al 2015) .These strategies include extending the product range available into the existing markets. This strategy will however help in managing the business functions in the most appropriate way. These strategies will however help in gaining market contingencies on a long run (Mostafa, 2016). Diversification The diversificationstrategy will help them in growing into a well-established organization. It is largely involved in managing of resources and using them in an effective way. Related Diversification This diversification is based on managing relationship and, potential synergy, among the existing organization and the new product. Unrelated Diversification: In this type of diversification, the products are been diversified into a different type of products that are not related. The conglomerate growth helps in realizing collection of businesses without any relationship to one another. In the given scenario, the company can use a strategy for company growth by starting up acquiring an existing market (Noruzi Zadeh, 2014). principal marketing objectives The principal objective of the brand is to manage the business activities in a bet possible way. The company may use price skimming to evoke product development and advertising costs. The process of Price skimming includes introducing the product at a high price. The competitive pricing strategy will help in gaining competencies. The use of effective market strategies will help in allocation of resources and to manage the factors in the best possible way (O'Donnell, 2014). The possible factor influencing the brand is the promotional functions. Quality services are the aim of the brand in order to gain effectiveness in the market. The brand is known for the effective services that it provides to its customers. The principal here is to gain market effectiveness and to gain brand value. These values are necessary for gaining marketing objectives. In such a competitive scenario, quality management play as an important tool to manage the actions in the wide market. A brand positioning strategy In a competitive market, the primary strategy is to create an effective brand positioning strategy. This strategy helps in managing the business functions in the most appropriate way. The position of brand in the local as well as International market is very important. A brand can only perform well if it is using an effective market positioning strategy. These strategy act as a support for maximizing the overall output Related to an object (Palmatier, Stern, El-Ansary and Anderson, 2016). strategiesmarketing mix The market strategies are important for managing the business activities in a well defined way. The purpose of marketing mix is to manage the function in a best possible way through deployment of busies function (Purves, 2016). The objective of the brand is to come up with an effective pricing strategy. The competitive pricing strategy will help gaining effective market results. Under extreme competition, it will be better for the business organization to deal with the price relate issues. These issues can easily be managed through an effective Price strategy. Prices are important for gaining market effectiveness. This strategy is important in gaining competitive advantage in the market (Roberts, 2005). In the age of globalization, it is important to look after the requirements related to the place. People tend to purchase product that are easily accessible. In coming years, there are possibilities of international expansion (Shankar, Carpenter and Farley, 2012). Advertisement and promotional activities are important for a brand to grow in the local as well as in international market. Framework of marketing metrics Metrics play an important role in decagons related to the market objective. This help in providing an effective brand strategy in order to gain market focus. These market strategies help in attaining an effective market share by evaluating different marketing strategies. These strategies will help in managing the business activities and resource allocation. An increasing number of market strategies, it s becoming evident to apply the most effective market strategy in order to gain competencies (Thomas, et al 2016). It is the best way to understand the total value of the investment. This technique is an effective way to understand the value of the investment made by the company. While comparing with the other competitors, the company has a comparatively lesser market share. It is important to create awareness through the same price strategy. It is suggested to keep a high profit margin probably to continue selling their product at a high price. Conclusion The report is based on the marketing strategies of Clean Forces. Considering the existing market potential, Clean Force has a customer base in excess of 130 public, private and community sector business services. The purpose is to evaluate an effective market related policies helps in discovering the most appropriate way. These changes will help in managing the business activities in order to manage competition. The marketing plan is important for gaining market growth with the help of an effective market plan. It is concluded from the research, that the brand need to up-grade the services in order to create better results. Reference List Agic, E., Agic, E., Cinjarevic, M., Cinjarevic, M., Kurtovic, E., Kurtovic, E., ...Cicic, M. (2016). Strategic marketing patterns and performance implications.European Journal of Marketing,50(12), 2216-2248. Au.issworld.com. (2017).The Power of the Human Touch.Au.issworld.com. Retrieved 30 September 2017, from https://www.au.issworld.com/ Brightenserv.com.au. (2017).Domestic Commercial Cleaning Services in Melbourne | Brightenserv.Brightenserv.com.au. Retrieved 31 August 2017, from https://www.brightenserv.com.au/ Broadlex.com.au. (2017).Broadlex.Broadlex.com.au. Retrieved 31 August 2017, from https://broadlex.com.au/ Burford, M. R., Chan, K. (2017). Refining a strategic marketing course: Is a flipa good fit?.Journal of Strategic Marketing,25(2), 152-163. Chaneta, I. (2014). Strategic marketing planning.International Journal of Marketing and Technology,4(2), 71. Clean Force Property Services. (2017).Cleanforce.com.au. Retrieved 31 August 2017, from https://www.cleanforce.com.au/ Doyle, J. D., Armenakyan, A. (2014). Value-creating mechanisms within the market orientationperformance relationship: a meta-analysis.Journal of Strategic Marketing,22(3), 193-205. Dumitru, I., Caescu, S. C. (2013).The supply chain, a strategic marketing approach.Amfiteatru Economic,15(33), 116. Hildmann, G., Vossebein, U. (2015). The Approach Of Systems Thinking In Strategic Marketing Controlling.Interdisciplinary Management Research,11, 1159-1172. Kashmiri, S., Mahajan, V. (2014).Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions.International Journal of Research in Marketing,31(1), 78-93. Kitchen, P. J., Burgmann, I. (2015). 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